🧑‍💼 Client: Maria Lorenzo, Founder of ML Method

Project Duration: Ongoing partnership (2+ years)

Website: mlmethod.com

📌 Background

Maria Lorenzo approached ESQUE in need of comprehensive support for her growing online business, ML Method — a platform offering digital products and a membership program. At the time, the business was running into tech stack complexity, costly third-party tools, and a need for better automation and marketing workflows.

❗ The Challenge

• Multiple expensive tools that could be streamlined
• Membership platform had recurring issues
• Marketing sequences were inconsistent
• Need for hands-on support with tech, design, and member communications
• Limited support in execution of nurture campaigns and scheduling

🛠️ Our Approach

We began with a thorough audit of Maria’s tech stack and identified areas where tools could be integrated or replaced entirely through WordPress. From there, we tackled tasks step-by-step with an ongoing collaborative workflow.

Actions Taken:

• Migrated core operations to WordPress using Divi Builder
• Streamlined operations by removing redundant subscriptions and integrating alternatives directly into WordPress
• Set up and managed a Membership Plugin to serve 25+ active members
• Automated nurture email sequences using Mailchimp and synced scheduling with Google Calendar
• Created branded assets using Canva for marketing and platform visuals
• Provided on-demand support within 24 hours for all tech-related issues

✅ Results

• Reduced recurring monthly costs by eliminating unused subscriptions
• Achieved a seamless membership experience for 25+ members
• Improved efficiency of nurture sequences and onboarding workflows
• Increased member satisfaction due to smooth backend and timely updates
• Delivered consistent support that helped Maria focus more on growing the business

💬 Testimonial

“I’ve been working with ESQUE for over 2 years. In that time, my business has skyrocketed. We have lowered my recurring cost by streamlining various processes. Their attention to detail is amazing. Anytime I have a question or concern, I get assistance within 24 hours. I couldn’t run my business as effectively and efficiently without them. My website mlmethod.com and the membership platform runs seamlessly thanks to ESQUE. They are professional and extremely helpful. A delight to work with. I highly recommend ESQUE to everyone with a digital business or any digital products.”

🧰 Tools & Tech Used

• Website Platform: WordPress + Divi Builder
• Email Marketing: Mailchimp
• Scheduling: Google Calendar
• Design: Canva
• Membership Management: WordPress Plugin